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Michael M. Phillips
Creative Director | Brand Strategist | Copywriter
This was a proposed campaign for Tootsie Pop. They were looking to rekindle brand affinity with the target audience--moms, thereby attracting kids--through a strong sense of nostalgia while staying true to what they built so long ago.
Included is a banner campaign, page takeover, and two Facebook promotions: a user-generated photo sharing app, and a game reminiscent of Simon--a very popular game during the childhoods of the target demographic.
Click to scroll through the campaign.